Hypertag is a new way of allowing people to access relevant information and content on a mobile phone or PDA (e.g. Palm Pilots or Pocket PCs) directly from objects such as advertising panels, marketing or exhibition displays.
Consumers use their mobile device to interact with a small electronic tag attached to the display to download content. This could be any form of digital content including videos, music, vouchers, a prompt for an important event, games, live information or contact information.
Currently Hypertag is focused on delivering solutions in two distinct markets.
Using Bluetooth and infra-red technology Hypertag offers a range of solutions for the advertising market. This includes outdoor poster advertising, promotional events and experiential marketing. Hypertag allows brands to improve their return on investment in advertising by offering a system which generates and measures positive brand interactions. More information on our solutions for this market can be found in the advertising section.
These systems create an opportunity for visitor attractions, such as museums and galleries, to communicate with their audiences in a new way. Both solutions available for this market enable the visitor attraction to communicate more in depth information to visitors and engage them with an exhibit through the use of multimedia content. More information on our interpretation solutions can be found in the interpretation section.
Hypertags are already being used in a variety of ways, and new uses emerge regularly, presenting opportunities for many new future markets. We intend to continuously develop the Hypertag platform, utilising the latest wireless technologies to facilitate our clients to fulfill their business objectives and consumers to access relevant contextual information and content.