Visitor Attraction Solutions or interpretation systems are used by museums, art galleries, visitor centres and other public attractions to help create a highly enjoyable and educational experience for individual visitors and organised groups such as school children. Hypertag deployed  its first PDA Visitor Attraction Solution at the Fitzwilliam Museum, Cambridge UK in 2002. Since then, it has gone on to supply PDA based Visitor Attraction Solutions to over fifteen museums, art galleries and other heritage organisations around the world.

The guiding principle behind Hypertag’s Visitor Attraction Solutions is that hand-held multimedia devices such as PDAs or mobile phones allow visitors to access content that is much richer than is available either through traditional audio guides or static displays or leaflets.

‘Mentor’ Mobile phone based Visitor Attraction Solutions

Hypertag has combined the expertise it has developed in this market and combined it with its experience gained in delivering Proximity Marketing systems to offer Visitor Attraction Solutions that are suitable for use with standard mobile phones.

The critical benefit of this approach is that the device used by a visitor,  is the visitor’s own mobile or cell phone. This reduces the costs involved in deploying Visitor Attraction Solutions removing the need to procure and maintain a stock of dedicated devices such as costly PDAs. Furthermore, by using the visitor’s own mobile or cell phone, it provides the opportunity to establish a longer term relationships with visitors. Common content options can include:

• Phone numbers for the booking hotline.
• Calendar entries to remind visitors of new events.
• Images of products or exhibits.
• Animations or a series of images linked together.
• Video up to 30 seconds of footage.
• Java based games to engage visitors.
• Java based interactive tours to enhance the visit.

Look at our showcase to see other examples of deployed Visitor Attraction solutions.

For further information about Mentor mobile-phone Visitor Attraction Solutions please download our information sheet.