To increase the success of an of-the-shelf Starter Pack campaign, Hypertag offers a comprehensive set of optional services to enable clients to customise a campaign. Let  Hypertag use its experience to help you to exceed your campaign targets and use these options allow clients to maximise the number of positive brand interactions you achieve with consumers.

Pre-campaign consultancy

Campaign site audit: Fundamental to achieving success in a Proximity Marketing Campaign is the siting of the Hypertag Content Servers. Undertaking a commercial and technical site audit prior to executing a campaign is highly recommended. Hypertag’s pre-campaign site audit will survey the proposed event sites venue and provide recommendations on how best to locate, set up and use Hypertags for maximum impact and best ROI. Agreed changes will then be fed into the standard campaign deployment process. A survey can include photography of locations, estimated footfall projections, best location guidance, physical aspects of the location including electricity and Internet availability, Bluetooth range guidance, health and safety issues and other possible installation or permission issues.

One-hour campaign development: If your budget is tight, get a one-hour consultation with a Hypertag campaign expert to obtain personalised advice to help you choose the best locations, content mechanic and implementation to meet your campaign objectives.

In-depth campaign analysis and development: Brands and agencies can access Hypertag’s extensive knowledge and experience of running over 400 Proximity Marketing campaigns to help you design your campaign. Provide Hypertag your brief and we will create three campaign concepts together with recommendations on: campaign execution, how to reach your target audience, optimum location of Hypertags, suitable content mechanics and integration with your wider campaign activity. We’ll also give you benchmarks on expected deliverables and budget requirements.

Select, optimise and manipulate content: If you already have content in a number of formats then Hypertag can tailor your content especially for your Hypertag campaign to give the most positive brand impression and uptake possible. Hypertag can configure content whether it be any combination of sound, image, animation or video to the required format for all mobile phone types.

Promotional staff training: Have your promotional staff deliver the best download levels from your Proximity Marketing campaigns. People make the difference and so we can arrange training for your team to ensure they are become familiar and comfortable with Proximity Marketing, using Hypertags and enthused to meet their targets.

Live campaign consultancy

Installation and commissioning: Save time and ensure your Proximity Marketing Campaign Hypertags are installed best to exploit their full potential by using one of Hypertag’s engineers to install, commission and test your campaign to ensure that it will work optimally on the day of the event. Hypertag will provide an ‘Acceptance Test’ document to show that all tests have been successfully passed.

Source experienced Brand Ambassadors or promotional staff: To successfully run a Proximity Marketing Campaign, especially one based on Wearable Hypertags, requires staff that are experienced and able to ‘hit the ground running’. Hypertag has a directory of experienced contract staff that are available to staff your campaigns whether for a day, week or month.

On-site management and support: On-site management by Hypertag can help you maximise the effectiveness of your campaigns. Whether this is your first campaign or whether you are already an experienced user of Proximity Marketing campaigns, Hypertag’s on-site Management and support option will provide you with the peace of mind of knowing that a seasoned member of our team is on hand to ensure that all goes well on the day.Moreover, the presence of a knowledgeable and experienced Hypertag employee will enable changes to the campaign ‘on-the-fly’ to ensure optimal download take up.

Post-campaign consultancy

Additional campaign usage reporting: To enable you to fine-tune your campaign implementation and maximise the results we can provide you a more detailed analysis of  the campaign downloads.

Content refresh: Get even more value from your initial Proximity Marketing Campaign investment by re-using key elements of your content. Hypertag can produce a second version of your campaign for a fraction of the cost of the first.

If you would like to learn more how to personalise a proximity marketing campaign contact us today.