The opportunity to integrate Digital Screens and Proximity Marketing Servers offers a compelling market offering for Digital out of Home (DooH) providers. The technical Digital Screen landscape is currently dominated by a myriad of proprietary solutions and, in addition, many of these screen networks are remotely managed  by bespoke  or proprietary management systems meaning that there is no easy off-the-shelf solution when integration with proximity marketing capabilities is thought to be advantageous.

Remote management systems are used to control content and advertising material download and management of play lists together with a feedback of performance for analysis. Many, if not all,  of the requirements of managing a digital screen network are similar to that of managing a network of proximity marketing content servers such as Network Hypertags.

Hypertag has considerable experience of talking with digital screen suppliers and evaluating all the options of how  their digital networks can be integrated with Hypertag’s proximity marketing networks. Options include low-cost ships in the night implementations whereby Hypertag’s proximity marketing network works independently of the  digital screen supplier’s own management system, through to more fully integrated approach enabled by Hypertag’s soon to be released Hyperhub API.

If you would like to discuss the opportunities and technical challenges in integrating digital screens with Hypertag’s proximity marketing solutions, then contact us today.

Photo credit: Digital signage in IKEA at the Edmonton, UK store, Beaver Group Digital Signage