Motorshow Solution

“60% of the World’s Top 10 most powerful car brands* have used Hypertag to deliver key product messages in an accountable way to consumers at Tradeshows and Motorsports event around the world.”

Using Hypertag’s considerable experience of running proximity and Bluetooth marketing campaigns, the Motorshow Solution has been designed to create an easy-to-use way of running innovative and effective campaigns. If you have no experience of running such campaigns, you can use the solution to run a low cost market trial to evaluate the concept. Perhaps you may have considerable experience, but your in-house resource is limited. Either way, Hypertag’s Motorshow Solution is right for you. If you are unsure what a proximity or Bluetooth marketing campaign is, please read What is proximity and Bluetooth marketing?

✔ Use Hypertag’s Motorshow Solution for as little as 149 euros per day*

✔ Increase the value of each visitor’s experience whilst on your stand

✔ Drive footfall to your stand and increase your attendance figures

✔ Deliver product information directly to visitor’s mobile phones at no cost to the consumer and without the need for a mobile phone network signal

✔ Measure and report on the number of visitors downloading branded mobile content from your stand

✔ Provide accountability for your investment in exhibiting at the Motorshow

* Based on a Network Hypertag for 11 days

What do I get? There are two variants of the Motorshow Solution.

The first is based on Brand Ambassadors wearing Wearable Hypertags promoting your brand in the show and actively attracting visitors to enter your stand. The second is based on a Network Hypertag placed in a fixed location in the retail premises.

  • Use of a standard content process which will deliver four pieces of product branded content which can be downloaded sequentially by visitors who interact with the Hypertag.
  • Content type can include any of the following: video clips, wallpapers, MP3 clips, games, WAP links, contact details and calendar reminders.
  • A choice of Hypertag Content Server to best match your stand design requirements, choose from Network or Wearable Hypertags.
  • At the end of the event an Excel report is supplied, a small sample of which is illustrated below, outlining exactly how many people downloaded each type of mobile content.


    Click to enlarge

What does it cost? Three standard Hypertag content server configurations are available all of which can deliver your branded content directly to visitors’ phones and at no cost to the consumers, these are:
  • Single Network Hypertag at €995
  • Two Wearable Hypertags for use by stand hostesses €1799
  • Single Network Hypertag & two Wearable Hypertags €2390

Note: All sales within the UK are subject to VAT and, where it is applicable in other countries, at the prevailing rate. Quoted prices do not include shipping rates which will be determined at the time of order placement.

Can I change what the Hypertag delivers? The way in which the Hypertag is configured is standard in the Motorshow Starter Pack, but can be changed to better suit your campaign needs if required.

Can I re-use the Hypertag after the Motorshow? When you purchase your Motorshow Solution for use at a Motorshow you will be asked to specify the dates on which you wish to use it. If you want to continue to use it after these dates then this can be arranged, at a reduced cost. Exact pricing will be determined by how long you wish to use the Hypertag for.

Can I deliver a different type of mobile content via the Hypertag from that which is included in the standard Motorshow promotion package? Yes, although the Motorshow Solution content mechanic is pre-configured as standard. For additional cost we can make minor modifications to the way in which the Hypertag delivers its content to better meet your needs. Alternatively you can elect to have a tagfile custom built for your business.

What sort of results can I expect? Promoters using Wearable Hypertags can download 20 - 30 pieces of content per hour, whereas unattended Network Hypertags generally download content in this type of environment at a rate of 10 pieces per hour.

Additional unit pricing? 397 euros per additional Hypertag, for the duration of the show, regardless of type and excluding batteries.

Customise your campaign Hypertag ’s Solution is fully standardised to reduce cost, but Hypertag offers a comprehensive set of  optional services that you can use to fully customise your campaign.

If you would like to find out the full details of the Motorshow Solution or discuss what the benefits of running a proximity marketing campaign could be be for your company, then please contact us today.

*as defined by 2008 BrandzTM Top 100 Most Powerful Brands, Millward Brown Optimor