Let fans download exclusive music, reward them with free prizes or help them find what’s on with a free gig guide. Increase brand engagement and reinforce your brand presence in music festivals by rewarding music fans with exclusive digital content coming from their favourite band or related to the gig.

Promotional staff, wearing the Hypertag wearable tags, will roaming around and offers digital assets to people mobile phones either on their way in or at the end of the concert. The content can be wallpapers of their favourite brand, Mp3, ringtones, a prize draw entry or video clips they can then save and forward to their friends. By sending out the different bits of content randomly you will create even more excitement among the fans and they will chase the promoters to get their favourite one.

By using Hypertag Bluetooth Marketing, you will have full budget accountability with the results of your activity showing how many people were near the tag with their Bluetooth on, how many people downloaded the offered content, and how many pieces of content were sent out by each Hypertag.

For further information about how Hypertag can help you engage with your target audience in music festivals and increase the brand engagement, please contact us today.