Using Hypertag’s world leading Proximity Marketing system, we have developed a campaign solution that enables conference, trade show organisers and exhibitors the ability to download key event literature digitally to mobile phones.

Using Bluetooth Marketing in this way helps to reduce the costs of printing, helps to reduce the company’s carbon footprint and allows the information to be distributed to be updated quickly and easily.

This system allows key information ranging from simple contact details through to the more complex product or service information to be transferred quickly and easily to visitors’ mobile phones. The system is free to use for the visitor and is quick to implement for the exhibitor.

Hypertag will supply a battery powered wearable or standalone device which can be plugged into a normal mains socket. The content is agreed with Hypertag in advance, who produce the digital content to the client’s specification, and load this onto the Hypertag before shipment. Where the wearable Hypertag is used, Hypertag can either train the exhibitor’s own staff or provide fully trained brand ambassadors.

At the end of the campaign, the Hypertag is returned where full campaign data is retrieved and sent over to the client for review.

During the event, Hypertag can either supply staff to help optimise results on site, or will be on hand via our 24/7 support line.

For further information about how Hypertag can help with literature distribution at your event, please contact us today.