Natural England, Nature Bytes, Lathkill Dale, Derbyshire

Mobile phone based: Natural England commissioned Hypertag to develop and produce a suite of mobile content that could be downloaded to walkers’ phones when they were visiting Lathkill Dale in Derbyshire.The content created consisted of a Java application with menu structure, that gave information on the grassland flora, woodland flora and butterflies that can be found in the Dale. The application is complemented with animations about the Dale, and audio clips of the bird calls that can be heard walking through the Dale. The tags are not network connected, but updated using a PDA. They are powered by long term batteries, and one is powered by a solar cell.

Brooklyn Museum, New York

PDA based: A visitor attraction solution was installed in the prestigious Brooklyn Museum, New York in 2005 to allow visitors to access relevant information in specific galleries. Twenty Hypertags were installed across different exhibits. The content was HTML based and produced in house.

Either PDAs could be loaned at the front desk, or visitors could download the Hypertag software using the Brooklyn Museum website to their own PDA devices and use those.

Fitzwilliam Museum, Cambridge

PDA based: This solution was installed as part of the Learning on the Move project, allowing visitors to access information on forty objects throughout the Museum.

This visitor attraction used twenty PDAs. The content was produced by a third party for the Fitzwilliam Museum, and run locally on the PDA devices themselves. The system used small infra-red triggers that were positioned next to specific objects of interest to allow users to point at specific objects, and be linked to information related to the object. The content was flash based, and involved pictures, and audio commentary. Photo: Fitzwilliam Museum, Cambridge (c)

The Royal Institution of Great Britain, Pall Mall, London

PDA based: This solution is the most ambitious PDA interpretation project Hypertag has undertaken to date. It was launched in December 2008, and involves fifty PDAs which are loaned to visitors at the front desk. It involves content related to sixty objects spread throughout three floors of the building. The content is extensive and the project involves many advanced features to engage the audience beyond the display of simple content.

The content is flash based and was produced by Hypertag’s Content Partner, Centre Screen Productions.

Down House, Kent, The home of Charles Darwin

PDA based: This project was commissioned alongside the refurbishment of Down House to coincide with Darwin’s 150th anniversary of publishing On the Origin of Species. The service is included in the entry price, and involves ninety PDAs. The PDAs are ruggedised and splash proof, which is important because the tour involves both the rooms of the lower floor, and the gardens outside. The content is stored locally and is accessed via a map showing the different objects of interest. The content is flash based and has been produced by our Content Partner, Centre Screen Productions Ltd. Photo: Down House newly painted (c) English Heritage Photo Library

Norwich City Council, Norwich

Mobile phone based: Norwich’s HEART organisation is tasked with improving the urban environment in Norwich. HEART commissioned Hypertag to supply a proximity system to download animation based information to passers by in front of Norwich Castle. Over time, HEART want to develop the content downloaded to include up to date information on events that are happening at that time.

This system was implemented in August 2008. The tag is connected via a GPRS network, and is mains powered.

Norwich Castle Museum, Norwich

Mobile phone based: Following on from the success of the first HEART implementation, Norwich Museum commissioned Hypertag to design and supply a Java based content solution for its new indoor galleries to be opened in early 2009. The Java application gives information on exhibits of interest throughout two galleries. The information on the objects can be accessed via a key code entry system, akin to the number entry audio guides used, or via a menu structure. For people without a compatible phone, there is animation based content giving an overview of exhibits available.

The Hypertag is network connected via the Museum’s Ethernet network, and the tag is mains powered. Photo: Katie Brinkley © Culture24 / HEART

National Space Centre, Leicester

PDA based: Another system installed during the Learning on the Move project. The system used 20 ruggedised PDAs in the Space NOW exhibition area. The content was produced by a third party and the content was again run locally on the devices. The system used larger, more visible triggers to again allow the user to link from a specific point of interest to multimedia based information. The content was HTML based, and involved pictures, video and audio commentary.

The Wildwalk Centre, At-Bristol

PDA based: This was the third Learning on the Move implementation. The system used 20 PDAs. The content was produced in house by At-Bristol and could be linked to from the PDA using a Wireless LAN connection. The system used infra-red triggers which had a long range and could withstand humid and high temperature conditions, as many triggers were used in the bio dome at the centre of this visitor attraction. The content was HTML based, and involved pictures, words and audio files.

The Royal Society for the Arts, Weeeman

Mobile phone based: Hypertag was commissioned by the RSA to produce a Java based interpretation solution to help visitors to its Weeeman sculpture learn about the EU WEEE directive.

The Weeeman was a sculpture commissioned by the RSA to raise the profile of the Waste Electrical and Electronic Equipment (WEEE) directive which was implemented in 2005. The directive governed the disposal of electronic equipment, and was aimed at reducing the environmental impact of electrical equipment.

Hypertag designed and produced a Java Application which gave visitors information about the sculpture, the directive, and the ways in which the user could reduce their own carbon footprint. This was supplied together with a Hypertag content download system for the duration of the project. The system was implemented at the installation of the WEEEman sculpture on the South Bank during the summer of 2005.

The National Islamic Museum, Singapore

PDA based: This was installed in 2006. It allowed visitors to link to information linked to 75 objects via small infra-red triggers. The content was HTML based, and stored locally on the devices. The content was produced by local contractor SDI Networks as part of their delivery of the complete project.

Stoke Potteries Museum and Art Gallery, Stoke on Trent

PDA based: Stoke Potteries Museum bought a PDA based solution in 2005. It involves 50 PDAs, with HTML content produced in house. The system uses small infra-red triggers which are placed next to the relevant objects throughout the Museum. The content is linked to the PDA via a Wireless LAN network throughout the Museum.