Client quotes
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 Damian Hardy, Director, Brandscape Marketing Pty Ltd. (South Africa):
“Hypertag is unique, as it is highly visible, simple to use and is the only compact, promoter wearable device that communicates via Bluetooth and infrared. Interactions are fully measurable on several data levels giving brands and promotional companies full disclosure on the effectiveness of their activations.”
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 Lou Burgess, O2 Retail Campaigns Manager, O2:
“Hypertag always take the time to understand the O2 business & activity objective. They are incredibly innovative and ‘fresh thinking’ delivering completely new ways involving Bluetooth to wow our customers, and achieve the results we need.” |
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Deon Van Wyk, Imajinn Designer Marketing Solutions on behalf of South African operator MTN:
“…So far we are seeing around 20% of interactions translating into sales…” |
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Viviane Basset, Head of Marketing Pan Macmillan:
“The posters generated a similar number of interactions to our previous interactive TV commercial. Each of the people who interacted with our poster engaged with our advertising in a very personal and in-depth way” |
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Iain Forsyth, Head of Digital Media, Mute Records (Moby):
“…By giving people the opportunity to interact with our poster advertising we not only increase the return on our outdoor advertising investment but we also create a unique opportunity to actively encourage people to visit the album’s website…” |
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Matt Thomas, Marketing Director Warner Bros Records:
“…Hypertag’s technology has created a unique way of getting exciting content into the hands of music fans…”
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 Jesus Stephens-Wulfrath, Director, Dinamic Direct (Mexico):
“Hypertag has allowed our clients to reach out to the ‘out and about’ 16-34 year-olds that the more traditional media are finding it hard to gain access to. Brands are able to engage one-on-one with these consumers in the right environments and using a medium that they are familiar with – their mobiles. The response seen from the market so far has been extremely promising and we hope to build on this in 2008.“ |
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Ben Way, Group Account Director, Launch Group:
“Hypertag as a team are efficient, professional and fun to work with. Their proximity marketing products, approach to work and results delivery all exceeded expectation and made my client very happy. I have no hesitation in recommending them to others or working with them again.“ |
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