2008

Mobile Advertising and Marketing Awards (MAMA)

Gold prize winner, 1st place in the Best Location-based Advertising Technology category.

Hypertag was awarded the 1st prize for their recent work with O2 in the UK. The campaign was a sales campaign driving footfall to O2 stores. Increasing footfall was key, because the underlying objective was to boost sales of a specific handset. It ran across one of the busiest shopping weekends over Christmas 2007 which made it especially hard to obtain awareness and gain consumer attention.

02 mobile campaign wins award

A promotional campaign that ran over Christmas wins an award.