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Brand activation and ROI using Bluetooth proximity marketing solutions in event sponsorship.
Author: Elaine Haines, Hypertag. Published in Nov 2008 issue of Journal of Sponsorship, Volume 2, Number 1.
The dos and don’t of proximity marketing in sponsorship.
Author: Elaine Haines, Hypertag. Published in Feb 2009 issue of Journal of Sponsorship, Volume 2, Number 2.
Using Mobile Technologies for Multimedia Tours in a Traditional Museum Setting.
Author: Laura Naismith and M. Paul Smith, University of Birmingham, United Kingdom
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