The Wearable Hypertag is one of the principal and innovative products in the Hypertag product line. Unlike all other Proximity Content Servers available on the market, which are intended for use in static line-powered locations, Wearable Hypertags are designed to be worn by Brand Ambassadors actively promoting a brand, product or special offer at events such as festivals, music concerts, exhibitions or outside retail premises.

The ability for the Brand Ambassador to actively engage and interact with consumers creates a second to none opportunity to maximise the delivery of a campaign’s content and brand message.

Operational use of the Wearable Hypertag couldn’t be simpler and requires no technical knowledge to load the campaign content. Once loaded, the Brand Ambassador ‘walks the floor’ of the event actively encouraging consumers to download the campaign content which could consist of ringtones, song clips, jingles, podcasts, flash files animations, Java applications, widgets or vouchers. At the end of a campaign session, full usage data is uploaded for later analysis. Wearable Hypertags are powered by batteries so can be used in the middle of field at events such as music festivals.

If you would like to see examples of proximity marketing campaigns run by Hypertag or its Campaign Partners, look at our showcase.

For further information about Wearable Hypertags please download our information sheet.