Hypertag developed its original Upload Point technology in 2007 in response to a client brief; to allow consumers at Music Festivals to share content they had created on their phones (often called User Generated Content [UGC]) with other attendees.

At no cost to the user, the Hypertag Upload Point permits quick and easy transfer of their content via Bluetooth. The content received by the Hypertag Upload Point can then be downloaded centrally, moderated and edited before being sent to a public media channel such as a website, or a large display screen.