The Network Hypertag is the newest addition to the Hypertag product line. Based on Bluegiga’s popular Access Server hardware, Hypertag has ported its in-house developed proximity content server software suite to create the market’s most advanced Proximity Marketing Solution available on the market today.

The Proximity Content Server’s role is to deliver brand experiences to consumers in close proximity to a Networked Hypertag. The ability to communicate with consumers based on their presence at an optimally selected time and place makes it possible to access people at their most receptive and to tailor offers precisely to maximise response rates.

If a major proximity marketing campaign is run at multiple locations simultaneously, individual Network Hypertags are connected as a campaign group to a centrally managed data centre running the Hyperhub Network Management System (NMS). The Hyperhub NMS enables the remote management of a Hypertag group using the Internet or, if no Internet connectivity is available, via GPRS data link.

If you would like to see examples of proximity marketing campaigns run by Hypertag or its Campaign Partners, look at our showcase.

For further information about Network Hypertags please download our information sheet.