Company

Hypertag is a privately owned UK based software applications company that delivers a variety of location based products, services and solutions worldwide from its offices in Cambridge. Hypertag was founded in 2001 and has built an enviable record in delivering solutions to its clients that include some of the world’s biggest brands, advertising agencies and visitor attraction owners. Hypertag focuses on two principle markets.

Hypertag’s Proximity and Bluetooth Marketing Solutions enable its clients to deliver content to consumers’ mobile phones based on their proximity to a physical location such as a billboard. Using wireless technologies such as Bluetooth, Hypertags send content such as wallpapers, video clips, games, music clips, vouchers or links direct to mobile phones free from network charges.

In the same way that in the UK Hoover has become a genericised trademark for a vacuum cleaner, Hypertag has achieved a similar status for a proximity marketing content server, reflecting Hypertag’s pioneering status in the market.

Hypertag’s Visitor Attraction and Exhibit Interpretation solutions are used by museums, art galleries, visitor centres and other public attractions to help create a highly enjoyable and educational experience for individual visitors and organised groups such as school children. Visitor Attraction solutions enable visitors to better understand and ‘interpret’ items on display by creating a fun and exciting atmosphere using engaging multimedia educational information.

Our clients’ challenges

Hypertag maybe one of the new media industry’s best kept secrets, but in this age of information overload every organisation needs help to better engage with customers to establish meaningful and memorable dialogue. Well tried traditional passive advertising techniques often fail in this age of short attention span and too much competitive call on consumers’ time and attention. This is where location based proximity marketing comes into its own. Consumer promotions based on proximity to a location, allow brands to ensure that they reach their target audience at a time and place that puts their offer into a direct and relevant context to that consumer’s current activity. For example, by downloading vouchers to passing shoppers in a mall, retailers can raise awareness of promotional offers and drive footfall directly into their stores.

Hypertag’s mission

Hypertag focuses on developing leading-edge Proximity and Bluetooth Marketing and Visitor Attraction solutions and, combined with its unrivaled experience, has a proven provenance in creating a level of consumer engagement not encountered with passive advertising methods. Moreover, it has built up a strong set of solution, content, digital screen owner and technology partners that are able to participate when specialist expertise or local support is required.