As a public body you are well aware of the need to closely engage with your passengers or customers to help them make best use of your facilities and increase their satisfaction. In that, your needs are really no different to any commercial business.

More and more public bodies are using the mobile Internet, accessed through newer generations of mobile phones, to deliver new and innovative breed of services. The use of proximity marketing is a valuable additional tool that can bring a similar set of benefits to yourselves as for companies, but its use can also bring benefits that are particularly useful to publicly financed organisations:

• Benefit from additional revenue creation opportunity derived from your passive advertising infrastructure.
• Enable the delivery of essential information (maps, delays, changes) to your customers on a location basis.
• The performance of a proximity marketing activities is 100% tracked so the success of a deployment can be fully audited to justify initial investment.
• No need for access to the Internet or even a mobile phone network signal in difficult locations such as underground stations.
• Proximity marketing is 100% free of network usage charges thus significantly reducing on-going operational costs.

Take a look at our showcase to see how other organisations have used proximity marketing to enhance their events.

If you are not sure about how the use of proximity marketing can help your organisation contact us right now!