Hypertag and its Solutions Partners have had the privilege to work with many of the world’s major brands and small local companies, helping them deliver advertising campaigns enhanced through the use of proximity or Bluetooth marketing techniques.

Once considered to be an unknown or too ‘edgy’ concept to employ as part of a mainstream campaigns, proximity or Bluetooth marketing has finally grown up and is now firmly part of the mainstream for those companies who are familiar with new media approaches.

The adoption of proximity or Bluetooth marketing as part of your overall campaign strategy brings the following benefits:

• High quality interaction - that is simply unachievable with passive advertising
• Drive footfall - to stores linked to purchase or offer need.
• Create a buzz - around a promotion.
• Downloading of engaging or viral advertising material - such as animated cartoons that is free of network charges.
• Tangible response - to your advertising campaign that increases the number of people who interact with your brand, and lengthens the amount of time that person is interacting with your campaign message.
• Measurability – the Hypertag stores a log of exacting how many people successfully interacted, and how many people were nearby with their Bluetooth activated. This information is broken down by tag and by hour, so we can use the information to improve your future return on advertising spend.
• Increase sales – using carefully designed mechanics, we can increase the sales of your products, either by a direct voucher redemption route, or by increasing footfall, that then leads to higher sales.
• Theatre – not only does using Hypertag have a huge appeal to the average consumer, but also, but combining the technology with other campaign elements, we regularly implement campaigns that create a real buzz that draw attention, appeal to all ages, and really stick in people’s minds.
• Full service – Hypertag regularly comes up with the creative idea around a campaign, and supplies a lot more than just the core Hypertag system, such as advertising displays, copy design, promotional staff, full on site support, and overall project
• Management. - we always finish the campaign with a full debrief including a detailed usage report so you can see exactly what was achieved.

Proximity or Bluetooth marketing has come a long way since the early days and now is used by many of the biggest brands around the world to enhance their customer engagements - just take a look at our showcase.

If you are not sure about how the use of proximity marketing can help your company,
contact us right now!