As the multimedia world matures it's getting harder for brands to reach target audiences, increasing the imperative to measure the responses of marketing campaigns. Mobile phones are ubiquitous and are a relevant and highly personal new media channel. Hypertag allows brands to connect with their target audiences through their mobile phones at the right place and time, and measure the results.
Increase the return on investment from your out-of-home advertising by adding Hypertag to your campaigns. Hypertag can engage consumers with your promotion by allowing them to interact using their mobile phone, helping you to generate positive, memorable brand experiences amongst your target audience.
Integrating Hypertag as part of your promotion can enable you to:
Hypertags can be fixed in outdoor poster panels, worn by promotional staff or used on other marketing displays. Consumers simply activate Bluetooth or infra-red to interact and receive multimedia content. Combining Bluetooth and infra-red means your campaign can reach even more people than by using one technology alone.
The service is free for consumers to interact as it doesn't use their network connection. This also means it can be used in places where there's no network reception.
Hypertag is compatible with over 350 mobile handsets. As each model has its own set of capabilities the Hypertag detects the type of phone in use and only sends compatible content.
Possible digital content formats include:
See a demonstration of Hypertag in action
Contact us to find out more about Hypertag and how it can help you achieve your campaign objectives.